What is the purpose of your company?
A modern cooperation communicates its' vision (where to?), mission (how?) and purpose (why?). Yet, many companies fail to define purpose as part of their identity and make it tangible for their organisation.
Companies like Adidas, Lego or Unilever exemplify how purpose and strategy can be intertwined and rooted in corporate identity.
SilverLining enables you to get there, too.
Click right to see how a purpose-oriented identity and culture impact key business metrics.
Who we are
After every cloud there is a silver lining. We are a strategy and purpose consultancy based in Berlin - your silver lining.
We implant purpose into strategy, communication and leadership - and with that lay the foundation for an agile mindset and collaboration.
In partnership with our clients, we develop customised
concepts to increase e.g.
employee engagement and retention
How we help
We empower organisations to future-proof their identity and positioning by distilling their true purpose - answering to multi-generational expectations and needs. Jointly, with our clients, we uncover, articulate and embed purpose.
We do that by offering end-to-end expertise from concept development to operational implementation. Providing comprehensive change management and communication throughout the process to all your impacted stakeholders.
Our value proposition: Jointly with our broad network of subject matter experts we are your one-stop-partner for purpose and change.
How we work
We share the agile mindset of lean startup, design thinking and rapid prototyping.
Hence, we apply a systematic but agile approach and work in sprints to continuously produce outputs and collect client feedback.
Who we cater to
SilverLining caters to organisations and individuals who understand benefits of a strong corporate identity as competitive advantage.
We work with
Team leaders and members
Founders and self-starters