May 2, 20192 minAre you sure, you talk about #purpose? Finally understand the distinction between mission, vision and purpose. Keep on reading...
Mar 14, 20191 minIntroducing purpose-oriented corporate branding to German MittelstandTake aways and insights from the economic forum Wuppertal on how to future proof an employer brand.
Jan 7, 20192 minMeaning is the new money Purpose is larger than any company. It provides a natural cohesion uniting your organisation behind a higher cause and meaning.