Privacy Policy

 

Introduction

In this Privacy Policy, SilverLining ("we", "our" or "the Company") states its approach towards which information are being collected from users who access the website www.silverlining.consulting ("Website"), and how any other personal data provided by the users is being processed (collectively, "user").

Personal data (usually referred to just as "data" below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.

Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the "GDPR"), "processing" refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.

The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.

 

Our privacy policy is structured as follows:

I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about data collection

VI. Information about the data processing

 

I. Information about us as controllers of your data

The party responsible for this website (the "controller") for purposes of data protection law is:

SilverLining

Flora Luginsland

Steffenstr. 1

40545 Düsseldorf

Germany

+49 172 1098 293

flora@silverlining.consulting

The controller's data protection officer is:

Responsible authority as per meaning of the General Data Protection Regulation (DSGVO): State Representative for Data Protection and Freedom of Information North Rhine-Westphalia, Helga Block, Kavalleriestraße 2-4, 40213 Düsseldorf, Phone: +49 (0) 211/38 42 40.

II. The rights of users and data subjects

With regard to the data processing to be described in more detail below, users and data subjects have the right

  • to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);

  • to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);

  • to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;

  • to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);

  • to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).

 

In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.

Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller's future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information about data collection

We collect two types of data and information from users.

 

The first category includes non-identifying and unidentifiable user data provided or collected through use of the website ("Non-Personal Information"). We do not know the identity of the user from whom non-personal information was collected. Non-personal information that may be collected includes aggregate usage data and technical data transmitted from your device, including certain information regarding software and hardware (eg, browser used on the device and operating system used, language setting, access time, etc .). Based on this data, we improve the functionality of our website. We may also collect data about your activity on the website (eg, viewed pages, surfing behavior, clicks, actions, etc.).

 

The second category includes personal data, that is data that identifies or could identify an individual through appropriate action. Such data include:

  • Device Data: We collect personal information from your device. Such data includes geolocation data, IP address, unique identifiers (such as MAC address and UUID), and other data resulting from your activity on the website.

  • Contact form data: If you contact us via the contact form under the menu button "Contact", you will be asked to provide your name (optional) and your email address (required).

  • Other data: For customer contributions under the menu button "References", name and / or function of the reference provider, if he has previously agreed to the entry in writing.

 

How we obtain data 

We obtain your personal data from various sources:

  • You provide us with such information voluntarily, for example when registering on our website.

  • We receive such information when you use our website or access it in connection with any of our services.

  • We receive such data from other providers, services and public registers (for example, data traffic analysis providers).

VI. Information about the data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.

 

Server data

For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.

The data thus collected will be temporarily stored, but not in association with any other of your data.

The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.

The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.

 

Cookies

a) Session cookies

We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.  

This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.

The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your browser, these session cookies are deleted.

 
b) Third-party cookies

If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.

Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.

c) Disabling cookies

You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.

If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.

 

Contact

If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.

The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.

Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.

User posts, comments, and ratings

We offer you the opportunity to post questions, answers, opinions, and ratings on our website, hereinafter referred to jointly as "posts." If you make use of this opportunity, we will process and publish your post, the date and time you submitted it, and any pseudonym you may have used.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You may revoke your prior consent under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent.

In addition, we will also process your IP address and email address. The IP address is processed because we might have a legitimate interest in taking or supporting further action if your post infringes the rights of third parties and/or is otherwise unlawful.

In this case, the legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in any legal defense we may have to mount.

 

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

 

Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US.

 

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general.

Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at

https://www.google.com/intl/de/policies/privacy/partners,

including options you can exercise to prevent such use of your data.

 

In addition, Google offers an opt-out add-on at

https://tools.google.com/dlpage/gaoptout?hl=en

in addition with further information. This add-on can be installed on the most popular browsers and offers you further control over the data that

 

Google collects when you visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that no information about the website visit should be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services we may use as detailed herein.

 

Google-Maps

Our website uses Google Maps to display our location and to provide directions. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.

If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. Your user settings and data are processed to display our location and create a route description. We cannot prevent Google from using servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

 

In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=en and the Terms and Conditions for Google Maps

https://www.google.com/intl/de_de/help/terms_maps.html.

 

Google also offers further information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

Using Script Libraries (Google Web Fonts)

To make our content appear correctly and graphically appealing in every browser, we use script and font libraries such as Google Web Fonts (https://www.google.com/webfonts) for this site. Google Web fonts are transferred to your browser's cache, so they only need to be loaded once. If your browser does not support or deny Google Web Fonts, the content will be displayed in a standard font.

 

When calling script or font libraries, we automatically connect to the owner of the library. There is theoretically the possibility for this operator to collect data. At present, it is not known whether and for what purpose the operators of the respective libraries actually collect data.

Collection of data by third parties

This policy covers only the use and disclosure of any information we collect from you. If you post data to other websites or disclose them to others on the Internet, other terms may apply. Therefore, always read the Terms and Conditions and Privacy Policy carefully when disclosing information.

 

This Privacy Policy does not apply to business practices of companies that are not owned or controlled by us, or to any persons other than our employees and employees, including third parties to whom we disclose this information as described in this Privacy Policy.

 

How we protect your data

We use the security measures on the website with great care and protect your data.We use industry-standard procedures and policies to ensure the protection of the information we collect and store, and prevent the unauthorized use of such information. We also require third parties to comply with similar security requirements under this Privacy Policy. Although we take reasonable steps to protect data, we can not be held responsible for the actions of those who have accessed or misappropriated our Web Site, and we give no expressive or implied warranty of being able to prevent such access.

Transmission of data outside the European Economic Area

Please note that some beneficiaries may not be based in the European Economic Area. If this is the case, we will only submit your data to countries with adequate data protection levels approved by the European Commission, or ensure a reasonable level of data protection through a legal agreement.

 

Minors

The protection of children's data is very important, especially in the online area. The website is not designed and intended for children. Use of our services by minors is permitted only with the prior consent or authorization of a parent or guardian. We do not knowingly collect personal information from minors. If a parent or legal guardian learns that his or her child provided us with personal information without their consent, they can contact us at flora@silverlining.consulting.​

Updates or changes to this Privacy Policy

We reserve the right to change or revise this Privacy Policy from time to time. You will find the date of the current version under "Last modified" at the bottom of this page. Your continued use of the platform following the posting of such changes to our website constitutes your agreement to such changes to the Privacy Policy and constitutes your acceptance of the obligation to comply with the amended terms.

 

How to reach us

If you have general questions about the website, about the data we collect about you, or the use of this information, please contact us at flora@silverlining.consulting.

 

SilverLining

Flora Luginsland

Steffenstrasse 1

40545 Düsseldorf

 

Last modified on June 11th 2019